August, 2010

Create a Social Media Marketing Strategy

In my previous article ‘Social Media Marketing, planning your way to success’, I touched on social media marketing methods that you could implement on a free basis and how enlisting a little help from a few professionals may improve you success, but what we didn’t discuss was your Social Media Marketing Strategy. More and more [...]


Google & SEO: The Only Thing You Need to Know

Other blogs might give you a list of five important search engine optimisation factors or seven SEO mistakes. Some may even have ten things to remember when selecting your top search keywords. Well, I’m going to boil it down into one simple vital SEO fact. To me, this is the essence of SEO Google only [...]


Friday Fun, Boycott Bingo

I’ve posted before about my love of cricket and the fun it brings beyond the simple enjoyment of the game. The humour really is tea and scone English. One of the commentators is Geoffry Boycott who (for those unfamiliar with cricket) is an opiniated Yorkshire man and former England Captain. When commentating he will often [...]


Getting you started on writing killer survey’s – Part Two

Writing a great survey is pivotal to getting useful and meaningful results that you can use to gain a greater understanding of your market – which is in the end why we are putting a survey in the field in the first place. Taking extra special care to be mindful towards the respondents of your [...]


Monitoring your website

Just recently I have had a couple of questions regarding website stats. Using the same principle as always, for every user question asked there must be 5 users with the same question that haven’t asked it yet so thought it would be good as a blog post: While this article will concentrate on the web [...]


Social Media Marketing, planning your way to success

While some of you will have been marketing your business way longer than the ‘Social Media’ age, elements such as twitter, blogging, forums and general social networking should be in it from the start and part of your business plan – resists the temptation to skip this step because while some of the activities are [...]


Web Designers Friday Fun: 9 Phrases to Help Men Interpret Women

My inbox seems to be really busy at the moment and I almost missed this gem that landed earlier this week (thanks Paul). It gave me a chuckle in what has been a stressful few days and and I thought that it would be good for the new fun section on the blog. Its nothing [...]


PepsiCo Refresh Social Media Marketing Campaign Generates One Billion Impressions

To those who didn’t make it to the Social Media Influence Conference in London in June this year, one of the most stunning speakers was B. Bonin Bough who is the Global director of Digital and Social Media at PepsiCo. He talked at length how PepsiCo have used Social Media Marketing but the stunning thing [...]


Getting you started on writing killer survey’s – Part One

Everyone wants to think that their marketing or website survey will get “Top Results”, be a huge success and gather the best results ever – but are we getting the basics right to even stand a chance in the large scheme of things. Before you start writing your survey questions, consider this: Is a survey, [...]


What the Tweet are you Tweeple Tweeting about?

#FollowFriday, @rakemark, RT Me, Follow Us on Twitter- Confused? You’re not alone Now there is not many of us that don’t know what Twitter is, but how many of us just get totally confused or maybe even frustrated using the Social Media Marketing tool that seems to self spawn words and rules faster than most [...]