If you are collecting emails on your website and then sending out marketing newsletters to customers who sign up then you might be wondering what is the best day to send out your newsletter for maximum impact. If you are communicating mostly with businesses then Friday night is probably not a good idea, or is [...]
Online Marketing
Asking for Testimonials for Your Website
Testimonials for your website are a powerful marketing tool. Your website is a great place to advertise the wonderful things your customers might say about you. Testimonials are great way to differentiate your company website from your competition. If you are particularly customer service driven or you have the widest selection of products then this [...]
Setting Up a Google Account
Setting up an account is simple, but if you are still having a few problems then here are some pointers to help you on your way: Open a Browser of your choice and go to web address https://www.google.com/accounts/NewAccount Fill in the details, accept the terms and conditions and create your new account. Google will send [...]
Social Web – Some Major Players
Networking -part 1 of 3 Facebook Founded in February 2004, and currently has over 400 million active users. Facebook claims to “facilitate the sharing of information through the social graph” and I wouldn’t necessary disagree. Facebook offers photo and video upload, chat, email, a forum (or wall), marketplace (to display items for sale), Event and [...]
Analyzing Social Media
According to Nielsen, worldwide usage of Social Media Networking, such as Facebook, twitter, blogs etc is up 82% on the same period last year and with many companies adopting and enhancing their existing marketing strategies this is set to rise even further. According to a study by BrianSolis.com in 2009 over 80% of professional usage [...]
Shout Load and Clear for the Search Engines
With Millions of new websites being added to the internet every day it is easy to understand why your little website might get lost in the cloud. SEO or Search Engine Optimization needs to start with the very basics. Simply launching a new website and expecting search engines (and in turn potential customers) to find [...]
Think Marketing Not Advertising
During my regular trawl through the business forums last week I came across a post from someone who is selling fashion accessories at their local markets and the giving the profits to local charities. They had a really low budget and so they were looking for sources of cheap advertising. Unfortunately, advertising will often fail [...]
The Pro’s and Con’s of Social Media
Social Media networking such as Facebook, Twitter, LinkedIn etc have over the last year grown massively and are very much the ‘In thing’ to be part of and as a business using this method of new age communication (Social Media) can be the loud speaker you never thought you had. According to the Internet World [...]
